7-Eleven

Midnight Run

For generations, 7-Eleven has been the go-to for late-night munchie runs and has established itself as a sanctuary for the night owl. Midnight Run is a VR experience that furthers this notion, forcing gamers to make the 7-Eleven run of their lives, with an army of bloodthirsty zombies at their heels.

7REWARDS Integration

Coins scattered across all 3 mini-games are converted to 7REWARDS points you can use for food and libation at your local 7-Eleven.

Midnight Run Bundle

Available for those night owls who are brave enough to venture out after midnight. Satisfy your midnight craving with a hot dog, 3 snacks, and an exclusive Midnight Run Slurpee.

IN-STORE VR GAMING SETUP

Select stores have VR setups available for customers to play and earn rewards they can use on the spot.

Mobile Mini-Games

For gamers without a VR setup, mobile iterations of each game will give people a taste of the world and push them to try out the full experience in VR.

In-App Branding

We're taking over the 7-Eleven app. The mobile version of Midnight Run will be advertised and available there, so users can start playing and earning rewards.