Frosted Flakes
They’re gr-r-reat. Any time.
Since 1952, millions of Americans have been starting their day with a bowl of Frosted Flakes. However, More than half of consumers no longer see breakfast as “the most important meal of the day.” In order to adjust to the landscape, I created a new voice for Frosted Flakes, promoting it as a good choice of food at all hours of the day.
Situational OOH
Dinner Frosted Flakes
Frosted Flakes will release a new version of Frosted Flakes, made to be eaten for dinner.
Starting with a Package redesign, Dinner Frosted Flakes brings a refined look to heighten the Frosted Flakes experience, leading people to see the cereal as a new first choice for dinner, rather than a last resort.
Frost: A Dinner Frosted Flakes Experience
Dinner Frosted Flakes will kick off with a surprise and delight customers with a pop-up restaurant, showcasing the product as the ultimate luxury experience.
The restaurant will feature a multi-course tasting menu that features Dinner Frosted Flakes in each course.
Dine-In Influencer Kit
Frosted Flakes will send top foodie influencers on IG, TikTok, and other social platforms luxe kits to increase buzz around Dinner Frosted Flakes. Kits will be sent to users to guide them through a fine dining experience, discussing with tasting notes (Sugar, Corn, Malt), pairing suggestions (Milk, duh), and china and silverware to keep. Users will be invited to share on social using #DinnerFrostedFlakes.
