YETI
For the wild inside.
YETI isn’t just a brand for hardcore outdoors people anymore—it’s a go-to brand for anyone who does anything outdoors, from backcountry skiing to backyard barbecuing.
In a time where we’ve all been pushed indoors and our social circles have shrunk to solely our families, We thought it time for YETI to embrace the dual lives the products live and pay homage to the wild in our daily lives.
Ads on social will juxtapose the hardcore outdoor activities that YETI owners are known to do alongside mundane, everyday chores and activities where YETI products are still the go-to choice.
Interactive Ads will poll viewers on which wild they prefer, bringing these juxtapositions to the people and tapping into both the outdoor and indoor users of YETI.
Social ads will also utilize Tap to Hold features, giving people a multitude of environments where YETIs are not only welcome but also preferred, asking people to choose their favorite setting.
AD: Torie Sullivan. Me.
CW: Matthew Weisman.
CHEWY
STRESS-FREE BNB
FROSTED FLAKES
THEY’RE GR-R-REAT. ANY TIME.
OKCUPID
EMBRACE THE SLOW BURN
YETI
FOR THE WILD INSIDE
7UP
SEE THE 7UPSIDE
FRENCH’S
FROM CAROL WITH LOVE